Mission
To lead the Saudi fitness market by providing smarter, faster, world-class access to performance nutrition.
Jeddah · Saudi Arabia
Unlocking potential, together.
Modern Power Company is the Saudi parent company of DeProtein, one of the Kingdom's largest supplement retail chains. We launch supplement brands, market them in gyms, and sell them through stores, smart vending machines and online.
- 10+ years serving Saudi Arabia's sports and health community
- 70+ brands of sports nutrition and health products on our shelves
- 28+ districts with DeProtein stores or points of sale, across 5 regions
- 3 channels retail stores, smart vending machines and an online store
About us
Built on one idea: the right product, at the right time.
Modern Power Company is the parent company of DeProtein. For more than ten years we have built the store network, the relationships with approved suppliers and the service standards that let athletes and health-minded people buy authentic supplements with confidence.
We serve our community through physical stores, smart vending machines and digital platforms, with expert guidance alongside every product. For the brands we work with, we handle launches, marketing in gyms and retail placement, so they are seen by the right people.
Parent company
Modern Power Company
Retail brand
DeProtein
Stores
Smart vending
Online
Vision
To provide authentic, high-quality supplements, along with professional guidance and innovative solutions that empower our community to train more efficiently, adopt a healthy lifestyle and achieve their ambitions.
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Become the leading reference for sports supplements in the Saudi market.
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Provide top-tier, world-class products at the best possible value.
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Be the top solution provider for all health and sports-related needs.
Our retail brand
DeProtein
One of the largest supplement retail chains in the Kingdom of Saudi Arabia.
DeProtein offers authentic, high-quality products at competitive prices, backed by a wide sales network and a customer service team that helps people choose what fits their goals.
- Sports proteins
- Vitamins and minerals
- Performance supplements
- Health foods
- Accessories
- Authentic products from approved suppliers
- More than 10 years of experience in the field
- Fast shipping to regions across the Kingdom
- Secure, trusted payment methods
What we do
How we reach our customers.
Retail stores
Neighbourhood stores across Jeddah, Makkah, Riyadh and beyond, with expert guidance to help every customer choose.
Smart vending machines
Smart vending machines that make the right product available at the right time.
Online store
The full range at dailyprimenutrition.com, with shipping to regions across the Kingdom.
Partnerships
Collaborations with government and private entities to deliver real value to the sports and health community.
For brands
Visibility for your brand, from launch day to the shelf.
Modern Power launches supplement brands in Saudi Arabia, markets them inside gyms, and puts them on the shelves of DeProtein's retail network.
Brand launches
We plan and run your brand's launch in the Saudi market, from the first announcement to the first sale.
Marketing in gyms
We market your brand inside gyms, in front of the people most likely to buy it.
Retail visibility
Your products on the shelves of DeProtein stores, in smart vending machines and in the online store.
On the ground at Jeddah's fitness events.
DeProtein has been part of three editions of Jeddah Fit Expo and two of Jeddah Muscle Beach, alongside community events such as Jeddah Moves and collaborations with government entities. For your brand, that means a place in front of athletes, face to face.
- 3editions of Jeddah Fit Expo
- 2editions of Jeddah Muscle Beach
Brands
World-class brands on our shelves.
A selection of the brands DeProtein stocks. All trademarks and logos belong to their respective owners.
Our clients
Where to find us
Present across the Kingdom.
DeProtein stores and points of sale, by region.
Jeddah
- Al Faisaliyah
- Al Naeem
- Al Basateen
- Al Hamra
- Al Safa
- Al Manar
- North Obhur
- Al Shate'a
Riyadh
- Al Malqa
- Al Rayan
- Al Yarmouk
- Al Sahafa
- Al Nadwa
- Al Waha
- Al Olaya
- Hittin
- Al Nada
- Al Shafei
- Al Munsiyah
- Ishbiliyah
- Al Khaleej
- Al Qadisiyah
- Al Muruj
- Industrial Area
Makkah
- Al Shawqiyah
- Spanish Academy
Eastern
- Al Mazrouiah
- Al Khamisiyah
Northern
Multiple locations
Southern
Multiple locations
Franchise
Interested in a DeProtein franchise?
We welcome franchise inquiries. Tell us where you would like to operate and a little about yourself, and our team will get back to you.
Contact
Let's work together.
Whether you are a brand looking for a partner in the Saudi market, someone interested in a franchise, a business that needs wholesale supply, or a venue with space for a smart vending machine, we would like to hear from you.
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Phone +966 56 849 4020
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Email admin@themodernpower.com
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Head office Al Faisaliyah District, Rayhanat Al Jazirah Street, Jeddah 23442, Saudi Arabia